adidas

Primeblue

The project

Primeblue is a high-performance fabric from adidas, made with Parley Ocean Plastic: plastic waste intercepted on beaches and in coastal communities before it reaches the ocean, spun into yarn for running and training gear. Not the only solution, but a step in the right direction, without compromising on performance.

The campaign explained what Primeblue is by following the process, from plastic collected on the beach to athletes wearing it on the street. To make people care, we kept both the problem and the solution as human as possible.