adidas

Alphaedge 4D

The project

AlphaEdge 4D was the first big commercial push for adidas 4D: a running and training shoe with a midsole printed from liquid resin, shaped by years of athlete data.

adidas launched it as a year-long global campaign in three chapters. Take Control introduced the feel of the shoe: comfort and control. The two Feel the Future chapters, for SS19 and FW19, told what happens when sport meets Silicon Valley, from the 3D-printed lattice to the data behind it.

For every chapter we made films, photography, key visuals and retail content, rolled out worldwide.

adidas

Take Control