From Artificial to Beneficial Intelligence

My LinkedIn feed is overflowing. AI-generated posts, AI-made images, makers proudly showcasing everything they’ve created with AI. And yes, guilty! I’ve joined in myself.

I started a handmade lamp business out of a need to express my creativity. Yet I caught myself showcasing it with slick AI social posts and films generated by a machine. Isn’t that the opposite of being truly crafty?

And maybe that’s why I spot them so easily: the ChatGPT posts stuffed with random emojis, the identical build-up, those odd dashes where good old commas should be. The images, too perfect to be real, polished into sterility. Once you see it, you can’t unsee it.

AI once felt shiny and exciting, the new hype we couldn’t resist. But when the gloss wears off, the cracks show. And what’s left feels… fake. It’s even in the name: Artificial Intelligence. Artificial: synthetic, not real, fake smart. And who actually enjoys fake?

What if we shifted the focus? From Artificial to Beneficial Intelligence. Not machines pretending to be human, but tools that support us. Tech that strengthens our craft, sharpens our creativity and amplifies what makes us truly human. Because in the end, how do we distinguish ourselves creatively without cheating?

This is what I mean by Beneficial: think first, create first, make first. And only then ask for help. Use the tools not to replace your ideas or creativity, but to polish your own masterpiece, to refine what is already yours. The result: authentic work you can proudly call your own, with technology supporting rather than replacing you.

Beneficial Intelligence, that’s the kind of intelligence I’d actually like to see more of in my feed.

So tell me, are we still in love with “artificial”, or is it time for something a bit more human? What if you prompted yourself first, before turning to ChatGPT?

Written by me, only polished by ChatGPT.